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Converting Satisfied Franchisees Into A Recruitment Advantage
Satisfied franchise owners work harder, contribute fresh ideas and exceed customer expectations. All these behaviours directly impact business performance. And like most key performance indicators the first step in improving franchisee satisfaction is measuring it. Steven Frost, a Partner at Smith & Henderson, explains how franchisors can use independent franchisee satisfaction surveys not only to improve franchisee relations, but to also develop a treasure chest of marketing collateral, build trust with prospective franchisees and secure a franchise recruitment advantage.
Date added: 00-00-0000




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